What is Executive Branding?

The art of using social networks to showcase a company's leader as a unique voice and subject matter expert.

Why does it matter?

77% of consumers are more likely to buy from a company whose executives use social media.

82% of consumers are more likely to trust a company whose executives use social media.

81% of employees consider social executives better leaders.

*Statistics from the MSL Group and Magnet Media Labs

Executive Branding Training

Define your voice and grow your business.

As an executive, everything you do online is an extension of your company's brand. It's time to take control of your message! Let us help you craft your executive brand. There are three levels of services that we offer:

Tier 1: Define Your Brand

This training will help you define your executive brand. We’ll begin by conducting a social media audit and provide initial feedback. You’ll be guided through several exercises to define your executive brand and understand how it ties into your company’s brand. You will also receive a specific set of best practices for engaging as an executive on social media. Finally, we’ll help you create and update your social media profiles.

Tier 2: Establish Thought Leadership

This training is for executives who have already defined their brand but would like help establishing thought leadership. We’ll conduct a brand audit and provide you initial feedback. You’ll be guided through strategic brainstorming exercises to create a content strategy for your executive brand. We'll provide you with a social media engagement strategy and help you develop a content strategy to establish yourself as a thought leader.

Tier 3: Ongoing Support

This is for executives who would like feedback and guidance about what to share on social media. We take the guess work out of deciding what is and what is not appropriate to share online. You’ll receive recommendations about what content to post on which social channels, curated content to share, and revisions to your social posts - everything from status updates to blogs, no piece is too big or too small.

These trainings will help you establish yourself as a thought leader.


Some of Our Clients