Our mission is to educate businesses and individuals on organic strategy and best practices to be successful in the ever-changing landscape of digital marketing. Organic strategy builds brand awareness and is key for developing long-lasting demand, whereas paid only temporarily boosts engagement and demand. Organic influences everything from your brand’s voice to campaign development, inbound lead generation to paid advertising. Without a strong foundation of organic best practices, paid efforts will always fall short.

What makes us different? We are here to forge a partnership with you. When you work with Organic Demand Generation, you get more than a one-time transaction. We get invested in your success.



Meet Our Team

Melissa Barker, Senior Consultant & Mentor

Founder of Organic Demand Generation, Melissa has been a speaker at ITEXPO, InnoTech Oregon, Digital Summit, and interviewed on podcasts and KGW about marketing strategy. She authored the first college textbook on social media strategy, "Social Media Marketing: A Strategic Approach" and developed the first accredited social media certificate in Washington State in 2010. In addition, Melissa has worked both in-house and as a consultant for a variety of high-tech companies providing strategic consulting for social media, email marketing, content marketing, and marketing analytics. Melissa has first-hand knowledge of what it takes to be successful in a variety of roles in marketing, which makes her an effective mentor for anyone looking to make a career change to marketing. She received her M.B.A from Wilamette University and a B.A. in Public Relations & Marketing from Gonzaga University.

Victoria Ipri, Consultant & Mentor

Bio coming soon.


Claire Tarinelli, Project Manager

Claire is an experienced project manager. She has a strong background in both people and project management. Claire has managed a team of 10, providing guidance and feedback, as well as creating timelines and schedules. Claire helps to establish clear goals for every project, outlines the key deliverables, and ensures deadlines are met. She received a B.A. from Oxford Brookes University.


Frank Mungeam, Content Reviewer

Frank Mungeam the VP of Digital Audience Engagement at TEGNA, trusted for his thought leadership in transforming journalism in the digital age. He’s a graduate of Harvard with a Masters in Leadership Studies, and is the author of “Dream It, Do It”, a collection of profiles of high-achieving entrepreneurs and how anyone can apply the principles they used to succeed. Whether you aspire to change careers, start a business, or run a marathon, the 8 principles outlined in Dream It, Do It can help you achieve your dreams.

You can find this book here on Amazon.